NO.82 Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

NO.83 Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers

NO.84 Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

NO.85 A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

NO.86 Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO’s Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this information?

NO.87 A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

NO.88 Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?

NO.89 Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

NO.90 Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?

NO.91 Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

NO.92 A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

NO.93 A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

NO.94 A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

NO.95 Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

NO.96 As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

NO.97 A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

NO.98 Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

NO.99 An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?