NO.52 Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

NO.53 Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

NO.54 Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year’s sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO’s targeted segmentation?

NO.55 Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder?
Choose 3 answers

NO.56 A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

NO.57 A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

NO.58 NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom html.

NO.59 A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?

NO.60 Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

NO.61 A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers

NO.62 Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat
a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

NO.63 A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest – Static Image; Southwest – Image carousel
Central – No content; Northeast – Static image; Southwest – Coupon;
How many dynamic content rules need to be created to accomplish this?

NO.64 Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

NO.65 A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact’s response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

NO.66 Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?

NO.67 Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

NO.68 Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

NO.69 Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?

NO.70 Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?