NEW QUESTION 11
A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.
Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)

NEW QUESTION 12
An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?

NEW QUESTION 13
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer’s primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?

NEW QUESTION 14
An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?

NEW QUESTION 15
A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.
Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

NEW QUESTION 16
A retailer implements Adobe real-time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key.
Which two data segments targeted in paid campaigns will become more accurate and result in CPA uplift? (Choose two.)

NEW QUESTION 17
A financial services start-up implements Adobe Real-Time CDP and ingests third-party data with lead information. The start-up provides credit cards with crypto currency bonus offers.
Which two attributes could be used to understand high-value prospects? (Choose two.)

NEW QUESTION 18
What is an example of a profile namespace?

NEW QUESTION 19
A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?

NEW QUESTION 20
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization’s segments How should the segments be toggled on?

NEW QUESTION 21
Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.
Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

NEW QUESTION 22
A Real-Time CDP Business Practitioner is working with a client and needs to process a request to access or delete through the privacy service.
What must the Real-Time CDP Business Practitioner include in the request?

NEW QUESTION 23
A Real-time CDP business practitioner is working with a client who is requiring incoming data to appear in real time to build customer profiles.
Which data ingestion type should the Real-time CDP business practitioner recommend?

NEW QUESTION 24
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer’s website retargeting audiences with Google?

NEW QUESTION 25
A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.
Which type of evaluating segment should the practitioner use?

NEW QUESTION 26
A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.
What explains why the segment size which includes both forms is 12,000?

NEW QUESTION 27
An Real-Time CDP Business Practitioner was tasked with building a report that monitored a dataflows Activation rate. Which type of Ingestion would the practitioner need to select within the Monitoring Dashboard to meet this requirement?

NEW QUESTION 28
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.
For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

NEW QUESTION 29
A marketer sets up a new Amazon S3 source in real-time CDR A few days later, the marketer wants to check for any errors with ingestion.
In which two places should the marketer look for ingestion errors? (Choose two.)

NEW QUESTION 30
A Real-Time CDP Business Practitioner is mapping attributes from audience data to a streaming profile export destination. They want to include Active and Expired members in subsequent incremental exports.
What field must they make sure is selected when mapping attributes?

NEW QUESTION 31
An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.
Which type of data usage label should be applied to this data?