Updated May-2024 Pass Marketing-Cloud-Account-Engagement-Consultant Exam – Real Practice Test Questions [Q78-Q98]

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Updated May-2024 Pass Marketing-Cloud-Account-Engagement-Consultant Exam – Real Practice Test Questions

Download Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Real Exam Questions

NEW QUESTION 78
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

No limits at all

Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB

Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB

Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB

NEW QUESTION 79
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

Enable the appropriate “optional Salesforce connector setting” and create an Automation rule to assign to a sales user.

NEW QUESTION 80
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a “Request a Quote” form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

Completion Action

Automation rule match All

Automation rule match Any

Page Action

NEW QUESTION 81
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft’s Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

NEW QUESTION 82
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

True

False

NEW QUESTION 83
Choose required fields while creating a Prospect

Company

CD Campaign

Profile

Score

Grade

Assign To

NEW QUESTION 84
When you go to View HTML code section at selected Form record you can only see the iframe tag

True

False

NEW QUESTION 85
What is critical in achieving good email deliverabillty?

Having a text only version of email content

Sending email through dedicated IP

Setting up email authentication

Using personalization in email content

NEW QUESTION 86
Can Email Preference Center demand for logging in

True

False

NEW QUESTION 87
What is true about page actions? [Choose three answers]

You can define a page to be a priority page to highlight the activity to Sales reps and other users.

It is possible to use URL wildcard by adding * to the end of the URL.

You cannot use auto responder emails with page actions.

You cannot set the prospect’s source campaign with page actions.

NEW QUESTION 88
“The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

Configure users > set up a round robin > have nurture programs assign prospects to the round robin

Configure users > set up a user group > have nurture programs assign prospects to the user group

Configure users > set up a queue > have nurture programs assign prospects to the queue

Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

NEW QUESTION 89
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

Sales

Marketing

Administrator

Sales Manager

NEW QUESTION 90
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

Match records by CRM ID

Match records by Account ID

Match records by fuzzy match rules

Q Match records by email address

NEW QUESTION 91
You decide to build an automation rule to automatically allow prospects to match the “Title” criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

Match ALL overall logic: Prospect List > Isn’t > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Match ALL overall logic: Prospect List > Isn’t > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Match ANY overall logic: Rule Group1: Match All Prospect List > Isn’t > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

Match ANY overall logic: Prospect List > Isn’t > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

NEW QUESTION 92
How many variations of Dynamic Content it is possible to create

A-Z (25)

A-C (3)

A/B (2)

NEW QUESTION 93
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Send the least targeted content first, followed by more targeted content

Send five emails exactly seven days apart, without any following steps

Send emails using dynamic content based on prospect account fields

Send highly targeted content first, followed by less targeted content

NEW QUESTION 94
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

By using a static list on the form’s completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

By using a static list on the form’s completion action, then start the program with a “Form Completed” trigger so only prospects who completed the form will get the follow up actions.

NEW QUESTION 95
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

Improve prospect data by adding fields to existing forms and making them required.

Increase their scoring threshold to give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules for prospect assignment.

Increase gated content on the website to provide more scoring opportunities.

NEW QUESTION 96
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn’t understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

First-party tracking is domain-based while third-party tracking is campaign-based.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

First-party tracking does not use cookies, while third-party tracking does.

NEW QUESTION 97
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

Phone

Text

Number

You can’t do this

NEW QUESTION 98
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

Include prospect activity history from Account B in their prospect import if they want to retain it.

Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

Export existing custom field mappings to import desired fields into Account A.

Manually rebuild any automations built in Account B in Account A.

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Updated May-2024 Pass Marketing-Cloud-Account-Engagement-Consultant Exam – Real Practice Test Questions [Q78-Q98]

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